this pomade scoops out so and breaks down very easy, like a lotion.
fragrance is not unpleasant, seems a bit like sunscreen though.
Applies very easy to the hair.
I normally apply product to damp hair, with this stuff that doesn't work for me though because you don't get enough hold to style then.
So it needs to be either applied dry, or put into damp hair and then blow dried then styled.
Hold I think is pretty good, I have very thick hair and it tends to hold most of the day in a hot and humid climate.
It doesn't go crispy at all though so the hair still looks and feels natural.
It is a slick product but you can build up some volume as well.
All in all I think if you are someone who applies product to dry hair you will probably really like this, I would give it five stars if you could easily style in damp hair.
Good smell. Easy to use