this is a product for people who LOVE dry strength.
in the jar its very soft and runny, almost a lotion or a liquid, with an inoffensive odour.
it breaks down very easily in the hands.
the application can be tough though because it dries almost instantly and so you get lots of tug and pull.
then it sets in the hair quite quickly so styling is not easy.
having said that, volume is massive and the texture is really good, the product is very low for slickness and you get a true dull, matte finish which is great.
wash out is fine.
overall for a clay lover who wants big volume, choppy texture, and extreme hold, they will love this, but for me it loses a point on styling and tug and pull.