As this is my first premium purchase regarding hair styling products my review will be severely limited by my experience. That being said, I think this product is a great product. It can be difficult and thick to scoop out. Once emulsified and applied, it acts like it says; firm hold. I would advise you to go in with smaller scoops than usual, due to its thickness, which also might encourage users to aggressively scoop out more than required. Thick scoops will only result in hardening of the product in your hair (from my experience) while smaller scoops will result in softer, healthier looking styles. Something that drew me to this clay was its ingredients which listed Mango butter amongst many healthy oils and also vitamin E, though it does feel dry in hair due to the high clay content.
The smell is nothing special when you first open it, but slowly becomes addictive with more uses.
I have Asian strong hair and this clay holds my hair pretty well, if I don't apply hairspray my hair will eventually flop down but the product will still be present in my hair. Though the more I restyle the more product I lose. Overall great clay with the need for hairspray to freeze the hairstyle.