I'll be honest i took interest in the product due to the 1970 Dodge Challenger on the face of the label (i own one so i thought it would be cool to buy) but after using a stronger hold Pomade for a long time. I thought i would give the lighter hold a try. Little did i know how easy it was to use and keeping the comb on hand when you need to retouch those rouge hairs every now and then. I was pleased to find how my hair still managed to stay softer and holding at the same time. 10/10 would recommend.