In the hand very sticky and really grips the hair. Not as easy to use and takes a little more time than some other products to work through and style. Though as a result, holds really well, keeps up the hold especially when I'm on my feet a lot at work which for me outweighs the increased difficulty of using the product.
Scent is not my favourite (but it's an opinion). Unfortunately, my first instinct was it smelled like mildly sweet plasticine. Overtime you can discern a deep sweet scent reminds me of almond extract that has been muted (obviously the scent is not supposed to be volatile like extract).
I'm not vegan, but I do appreciate they say they are which may appeal to you (or not).
Overall - good strong hold makes for excellent workhorse product. Bit hard to work with and scent not my favourite. Appreciate the vegan approach. Would get again as a work or high activity product or I can't be bothered risking having the hair get in my face at all on a particular day.
It's nice to use a product that does what it says. This is a creamy, slightly sticky clay product that gives LOTS of hold, plenty of volume and a true matte finish. The scent is decent and generally unobtrusive during the day which I prefer. Word of advice, use extremely small scoops at a time to prevent a sticky mess. Used properly, you get a result that is reminiscent of one of the best clay products on the market. The hold and volume doesn't diminish during the day. Hair remains soft and ever so tacky, a requirement for the exceptional hold and endurance this provides. Washes out in 1 shampoo. Absolutely top product and excellent value for money considering the amount required in the hair.