This is a very interesting product, great concept (matte finish like a clay, but sets like an orthodox water-based), but falls down a little on execution.
In the tin its extremely soft, scoops out easy, breaks down super easy in the hair.
Application is easy in damp hair, but in dry hair there is some tug and pull and it can be difficult to get it all off the hands.
Styling in the hair can be difficult - if damp, it doesn't have much strength to style with, if dry it can pull a lot and even be brushed out in little granules whilst being styled.
Afterwards it sets quite firm and does hold the style you have put in for most of the day, you can restyle with a little water.
This would be very good for people going for an unstructured, textured style that they would want to set and forget for all day.
