This stuff is perfect. A super soft matte creme that goes in with no tug or drag and has as much hold as any pomade worth it's salt. I'm closer to 30 years of age than I like to admit, and as I get older I've noticed my hair beginning to thin out slightly. Most clays and pomades, waxes etc. are just too heavy and weigh my hair down until it sags and looks awful. This stuff however is super light weight, one pump gives me enough hold and texture. I use it after a shower, some hair oil and a natural towel/air dry, gives plenty of volume and lift like I've just blow dried a bunch of sea salt into my hair. Hair looks fuller too, like I'm 22 again. Will definitely buy this again and highly recommend it. I'm sure it would work even better if blow dried in or used as a pre-styler with a clay.