I have always used pomades but I am in the process of growing out my hair, with pomades leaving my longer style too rigid and greasy. This powder on the other hand is perfect, and just what I’ve been looking for. I have quite thick hair do require 6-8 pumps, but it still provides a very natural and soft finish to the hair, meaning you don’t need to shampoo it out everyday. Holds hair back behind the ears without being heavy. Definitely recommend if you’re growing your hair.