Holds the whole day. A go to product.👌
This pomade provides a decent (but not outstanding) amount of flexible hold. It tends to leave my hair straggly later in the day. It doesn't wash out easily which I don't mind because I like a bit of build-up. Personally, I'm not a fan of the scent: I can't smell any "Coffee Bean, Caramel and Peppermint Scent" but just a strong, sweet coconut smell.