Lockhart's PARADOX Water Based Pomade

Lockhart's Water Based Paradox Pomade is a firm holding water based pomade that has all day hold, high shine, and a fresh, complex fragrance some of you may already know and love called "Aqua Di Goon.” Paradox is a new take on the traditional water based pomade. It’s not orthodox, nor is it “unorthodox” it’s a paradox. Through several experiments over the past couple of years we have fine tuned the formula with a blend of natural ingredients and co-polymers to create a firm hold that remains flexible and doesn’t give you the crunch, or helmet head, that’s typically associated with “orthodox” water based pomades. The natural ingredients provide the hair with the nutrients needed to keep your hair strong and hydrated, instead of dry and brittle like other products currently available. Long story short, you’re going to get all the benefits of a traditional pomade with the convenience of a modern water based pomade. 

BASE: Water Based
HOLD: Firm
SHINE: Medium/High shine
TEXTURE: Semisolid

SCENT: Virilis 

Top notes: Jasmine, Rosemary, Ozone

Mid notes: Marine notes

Base notes: Cedar, Patchouli, Rock Rose


A situation, person, or thing that combines contradictory features or qualities.

 Unique Characteristics:

Water Based: Fully water soluble for hassle free performance.
Shea Butter: Provides nutrients and shine to the hair.
Avocado Oil: High fat content for extra moisturizing ability and high shine.
Rosemary leaf extract: Stimulates hair follicles to keep blood flow strong.
Natural beeswax: Provides hold and locks in moisture.



Apply Lockhart's Water Based Paradox Pomade to slightly damp hair.  Use small amounts of product at a time until the desired hold is achieved. 

Water, Ceteareth-20, PEG-40 Hydrogenated Castor Oil, Beeswax, PEG-7 Glyceryl Cocoate, PVP, Polysorbate 20, Acrylates C10-30 alkyl methacrylate copolymer, Fragrance, Avocado Oil, Shea Butter, Phenoxyethanol, Sorbic Acid, Glycerin, Rosemary Extract, Bergamot oil, Lime oil, Clove oil

Customer Reviews

Based on 6 reviews
Really nice product

Nice texture and scent. Holds shape well for most of day. Would like just a tad more shine, but overall is very good.

Like cool grease but better.

Easy application. Good hold (medium-firm to firm) but stays pliable throughout the day. This is the American version of cool grease. But Paradox is better in 2 ways: It smells better, and it keeps your hair nourished after your wash it out.
I hope they don't change this formula

Jan Cruz
One of the best products

Scent is great and hold is great. Almost like an oil based but easy to wash out. I love this product

No Mystery Here,

Paradox, “a Self contradictory statement that may be true”
It’s true to form and description, great to apply and work with, combs up real slick and nice.Washes out with ease, smells fresh and summery . Holds all day and isn’t to heavy on the hair like others.
We know its water based but to every one else it looks more oil based with looks you can achieve.
Highly recommend this one to try and add to any line up.

Dalton Van Rensburg
A god sent pomade

Best pomade I’ve used in years 😍😍 it gives an amazing health glow to your hair with a nice durable hold for the entire day of outdoor or indoor activity. Easy rinse with just water and doesn’t leave your hair feeling dry or damaged with daily use.

Styles amazing easy with minimal effort with zero tug so great for gentle fine hair. Definitely will be a customer for a long time.

Thanks The Pomade Shop Team 👍🏼