This versatile styling product provides structure, control and strong-hold without stiffness or residues and its ideal for a wide variety of styles. Distribute evenly for hold and structure or focus on a particular area to create definition and contrast. Completely clean matte finish makes the hair look natural and full of life. Washes off completely with water and infused with natural ingredients to protect and strengthen hair. Usage Rub small amount between hands/fingers to warm and soften. Apply into dry or towel-dried hair; distribute evenly on hair for hold and structure or focus on a particular area to create definition and contrast.