Good medium hold. When it breaks down it doesn't feel oily or gross. Washes out easily.
This is my favourite matte paste/clay product. It has decent hold, adds a little bit of texture and I feel like it makes my fine hair seem a little thicker as well.
I use a salt spray and bit of volumizing mousse as pre-stylers on towel dried hair, then use a hair dryer. I then use Northern Lights to shape it properly how I want it. I then use a little hairspray to set it.
Great matte texture, scent is nice, easy to break down and apply, medium firm hold, definitely not a solid firm hold, if Kevin Murphy Night Rider hold level is 10 out of 10, then this is a 6, not strong enough for my hair, but I can see someone who don't need extra firm hold, and want a matte texture finish will love this.
Amazing scent and easy to apply. Only downside is it doesn't hold all day even with assistance. Better matte pastes out there but this is a respectable back up.
Easy to work into your hands and apply to hair. Great hold which lasts all day and the matte finish is nice. Great scent too!